Why Repurpose Your Content - with Amber Khan

𝐀𝐦𝐛𝐞𝐫 𝐊𝐡𝐚𝐧 is an International Bestselling Author, the self-described the "Chief Obscurity Defyer" @ her company, 𝑨𝒎𝒑𝒍𝒊𝒇𝒚𝒐𝒍𝒐𝒈𝒚, and someone who believes that "now is the greatest time in history to become a favoured brand/business/coach in your field by defying obscurity & amplifying your voice."
While 𝑨𝒎𝒑𝒍𝒊𝒇𝒚𝒐𝒍𝒐𝒈𝒚 works with entrepreneurs to give them the right tools to defy obscurity and amplify your voice, and, not unrelated, offering the valuable service of repurposing their content ...

💥  it is a company with a social conscience; for every client whose voice they help amplify, Amber's company Amplifyology gives 1% each month, towards empowering the voiceless. With the goal of empowering the voiceless, they call it the '#1Percent1Client' campaign .

Keep an eye out for her upcoming podcast - Amplifyology!
You can connect with Amber at:
https://www.linkedin.com/in/meetamberkhan/   https://www.facebook.com/Amplifyology/  https://www.instagram.com/meetamberkhan/  https://amplifyology.com/   amber@amplifyology.com

🎯𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗚𝗨𝗘𝗦𝗧 𝗙𝗔𝗦𝗧 𝗧𝗥𝗔𝗖𝗞 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 - 4 weeks to becoming a successful podcast guest expert to grow your business
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Transcript

0:00

Hey, I'm September Smith and this is the She's All That podcast, season two. As always,"conversations with women doing awesome shit" is the foundation of my podcast. And in this transition season to a post pandemic world, my guests are business owners combining their agile business chops, their expertise and their insight to offer their clients innovative solutions for the post pandemic business reality. Each and every one brings up a fresh edge to business that you'll want to hear about. Welcome to the She's All That video podcast. I'm so happy today to have Amber Khan here with me. Amber Khan is an internationally best selling author. She's a self described Chief Obscurity Defier at her company Amplifyology, and she's someone who believes that now is the greatest time in history to become a favorite brand, business or coach in your field by defying obscurity and amplifying your voice. Amber, welcome. And thank you so much for being with me to talk about this today. Thank you September for having me. I'm so glad that we could finally make this happen. I know we tried a few times before. But Hooray, we're here. Yes. And I'm so excited. Because both both of those themes of amplifying your voice, and content and repurposing your content are very, very important themes for me, and I can't wait to hear what you have to say and how you work with your clients, in those areas. So as I mentioned, Amplifyology's first focus is on amplifying your clients voices. So you say that you help entrepreneurs to amplify the voice and defy obscurity? What role does amplifying your voice play in building a sustainable business or a Well, I mean, if nothing else, COVID has taught brand? all us business owners one lesson that if we are not visible online, because suddenly all businesses had to go online, they had no choice. And then you pretty much if you're not dead, yet you you're going to be there very soon, you know, the in the business sense of it. So now as in 2020, 2021, going forward, I believe that for businesses to have sustainable growth, it it is of utmost importance, that they have some sort of online presence. And by some sort of I don't mean, you know, just man kind of presence, it's about what it's about sharing your message with the audience that you want to serve. Right. And that's the sort of philosophy behind amplifying the genes that we, we, we we know brands, we're doing amazing things, we've got amazing products and services, but but not many people know about it, right. And they're sort of living in that, the world of obscurity. And all they need is to basically have some sort of brand voice to get out there. So that they can serve an impact a lot more people. So they need that brand voice. And they need to amplify it when clients come to you do they already kind of have that brand voice and you just have to figure out how to amp that up. So that it gets out there and reaches more people or is that also something you help them do find their brand voice. Um, it's not something we in particular, helped them do. But we do have partners we work with who can do that if they're at that stage where they need to figure out their brand voice or even what their brand stands for. And I would say that's the precursor to them coming to work with us. So if they've not got this sorted out, we do have partners that, you know, they can work with, or we could refer them to to, to figure that out before we then start amplifying you know, their brand, they voice their message to the world because you first have to obviously be very clear about what you stand for. You know, absolutely. You don't want to be amplifying the message that two months from now you're going to regret was out there. Yes, nail that down right from the get go. So for every client, is there a unique approach to how they should be amplifying their voice and their message and getting it out there? Or is there like one silver bullet? No, I wouldn't say there is one silver silver bullet but you know, we do. There is a framework that you can follow. You know, for majority of businesses, it works. And it starts with like we talked about first identifying what your brand stands for, what what differentiates you from other brands, and then having Some sort of medium to share your message with. So if you some prefer to write, you know, they may have authored a book or they are in the process of writing a book. Some prefer to do like a podcast like we're doing a recording right now, they may start their own podcast, or they may have a YouTube live stream channel. People do it in several different ways. Now we've got clubhouse, right. So the different ways to to share your message with and so after you've decided what medium you're most comfortable with. And you know that your audience prefers to consume your content in that way, first, you know, start off there, finalize or decide on what you're going to focus on what kind of medium you're going to use to share your message. And after that comes the repurposing part, which is, basically it's like giving it an oath to go and scale your brand. Further it because of what you know, it's one thing to produce content. But unless that content can reach the people you want to serve, it's not doing much good, you know, right. And you don't want to be spending so much time you've put your blood sweat and tears in creating that content, like you know, I know how much work goes into creating podcasts. So and you you know that and and once you've done that you don't want you don't want what's the episode is publish, you don't want to forget about right, you don't want to just sit in the archive somewhere, because people are not going to find it unless you continue to share the message for months and years to come. And that's what repurposing content helps brands do. Yes, and I would think it'd be even more important for people who have chosen channels. Like for example, clubhouse, I mean that for the time being dad evaporates, as soon as that Show's over, as soon as the words are out of your mouth, that's gone. But other social media platforms where like the longevity of your content, sometimes as a matter of minutes or hours, repurposing, that would be vital. Now, in that repurposing as an anchor piece of your company. Initially, it might seem a little bit counterintuitive that amplifying your voice and repurposing, in fact, go hand and glove, but they do and how do those two things work together? So, you know, the amplifying your brand, comes with repurposing your content. So think of it this way that, you know, you, you create content to build influence, right? You create and share content to build some sort of influence within your market within your niche. I look at content repurposing as something which turns that influence into action. So Oh, interesting. Yeah. So so it's, you've now built some sort of influence by creating your your ideas, your message with the world, right? Obviously, that's not enough, right? We want people to take action. And that's where the repurposing content comes. Because what it does is not only it builds brand momentum, which is, you know, amplifies your brand's presence in different on different platforms. But then it what it does, it helps turn that influence into action. Now, you're actually creating impact, you're making an impact that that you wanted to in the first place through you through your products and services. I mean, after all, that's what most of us as business owners want to do. We want to create that impact, so that people are able to take action and make that change that we are hoping that they would be able to using our products or services. Yeah, that's interesting. I always narrowly I guess, now, I realized thought of repurposing as getting more bang for your buck for the energy and the time that you put into creating that content. And most of us are not in the business of content creation, we are in the business of doing other things, but we are I was a slave to content creation. But without content creation, content marketing is kind of where it's at. But then you're taking it up to another level altogether. It's not just getting bang for your buck, it's actually driving action. When you're creating, you know, creating content and or great content sustainably on daily basis. It's, it's impossible, it's hard to do. And unless you have a huge enterprise of 500 employees or something, you know, something not it's not sustainable. It's not something you would want to get into. And that's why it's so key to repurpose your content because it's economic Michael, it's fast, and it's sustainable. So you can, you can maybe put some time into creating that one great piece of content, be it a book or a podcast or an episode you've recorded. And of course, you can't do that on daily basis or, you know, some people maybe not even weekly or monthly basis, right? So that's why you just, now you can leverage that content to grow your brand through repurposing it. And weekly and sometimes sometimes, you know, it can you can use it for months, I've seen people use it for years, you know, because social media platforms, content disappears, like we spoke about in seconds. I mean, who's gonna remember what I shared 12 months ago on LinkedIn? Yes. And maybe for that person, it wasn't relevant two years ago, but now it is, and what you're saying is still valid. Exactly, exactly. So you know, that's where the part of building brand momentum comes in, comes in, because you can't grow your brand sustainably, sustainably. If you're not building that momentum, you know, stop and start doesn't work with to be consistent. And this repurposing content helps you stay consistent and build that brand momentum that that makes your brand familiar to other people, when they see it in their social media feeds over time. Yeah, well, I know that your brand, your content stands out for me, I see you on LinkedIn, it stands out and probably through the quality of your content. And through the consistency when I see it, I always kind of pause I don't know, it stopped its grow. And I know what she's saying now, because you usually have something really interesting to say, but you caught my eye in the first place was that through consistency, and obviously good content, but it was through consistency. I think people under estimate the the value of consistency, which is volume as well. Because quality like you know quality to something which is of great quality to you may not be to somebody else, right? If it differs everybody's opinions different on it. So but one thing we can remain sort of unanimous on is consistency. And and and you know, psychologically, that's what you know, that's what psychologists talk about as well, right? That when you when you see something so many times over a period of time, it you naturally become familiar to it that that's how human brains work the way you become used, become familiar to what you see over and over again, and the end, you become comfortable with it. And you start trusting it just because it's something familiar. Do something that's unknown. Yeah, yeah, yeah, yeah, I've heard different numbers of one of them is like nine touches. Now it's up to 12. But I can see that with all of the content that we're bombarded with on a daily basis, it's even harder to break through. So what just for anybody that's doubting the whole issue of consistency in their, in their posing? And in their? What would you say putting their message out there connecting with their followers? What happens if you kind of disappear for a day or a week or a month? What happens without that consistency? Well, you know, with social media platforms, and we, you know, they're built on their own rules, and B have to follow their rules. However, the platform works, right. However, their algorithm works. I don't so much worry about the algorithm on each platform. But yes, what really, but what happens when you disappear from these platforms for a short while, people won't see your stuff because the URL, the way the algorithm works, is that it will stop showing your posts to the people who used to engage with you, who used to love seeing you in their, in their feeds, who used to love engaging with your brand. Now stop seeing anything from you. And what happens is that over time, if you're, if you've gone for one month, six months, I don't know, they're gonna forget about you don't you know, unless you're a huge brand like Coca Cola, McDonald's, okay? You know, they're going to forget about you, it's natural as a first small business owner. It can be very detrimental, but it's not to say that you cannot come back from it, right. But then again, you would have to put the work in, and then stay consistent. If you have disappeared for a time you can always come back to but you can't keep if you keep doing that. I don't think that it can help your brand growth, especially on these online social media platforms saying especially when you're talking about momentum, yeah, you do need that consistency. Now is consistency, different for every business or does is it pretty much a rule of thumb and you should be posting daily or weekly or how do you tell Your clients, they should be staying consistent. Well, so Okay, it usually I always talk about, and we can see it happening in the future, that more and more brands who have at least a face to the brand, they strive and thrive more than brands who do not have a face attached to it, right? So just who just to name? Like, I don't know, you have in states, what's that where they sell very cheap products is a Woolworths or Walmart, Walmart, right? Right. I don't know if there's any face you can attach to Walmart, but it's known for a king, you can buy good bargains there, for example, right. But in future, that's not going to be enough, especially for small business owners. I believe that without having the brand, or a person who's driving that brand, it doesn't always have to be the founder or CEO, if you're not that kind of person, you don't want to be so visible, you can have somebody else in your team, a partner, and you're maybe the co founder, or maybe some a market CMO of the company marketer of the company, but you can just choose a person to become the face of the brand and drive the brand on social media or face to face or however you're doing. But now we know that you have to be on online, you have to be online to be able to drive your brand in the direction that you want to. So it's absolutely a must, I would say that it you have to have a to grow a sustainable brand. You need to be visible online, and consistent. And then that just loops back to you've cut to repurpose, you cannot be starting from scratch with brand new content and brand new concepts. Every time you're going to post unless you want to do nothing but post. Yeah, if you're if you're a small business small to medium business, or it's even more important, because maybe for large companies, maybe they have a team who can produce a huge amount of content on daily basis, right, we don't have the resources we can go, they can probably write 100 tweets a day, two blog posts a day, or you know, three published three podcast episodes a day, whatever, whatever their resources are. So looking at the resources that you have, the idea is to leverage those to the maximum, right, if you are a small team, if you're your one person team, if you should focus on maybe creating one, two or three pieces of amazing content, whether it's in the form of it's in the written form, or maybe audio form recording or video form, whichever you're comfortable with, right. But once you have created or published that awesome message or ideas that you want to share with the world, now you don't have to worry about creating that awesome piece of content on an everyday basis, not going to be possible, depending on your resources, but you can easily repurpose it so that you know other members of the team or what one other person or virtual assistant can help you leverage that content and still share your ideas with the world without you having to worry about creating original content on a daily basis. Yeah, yeah. Like I for anybody that's not quite sure what repurposing is all about or why it's needed. My best example would be if you created this amazing masterclass, and it's on YouTube, great. But it's an hour, a lot of people are gonna look at that timestamp and go, Hell No, I am not sitting I don't even know this person. yet. If somebody is going to break it down and chunk it out in a really cool little bite sized pieces of all that brilliance. So yeah, other than doing that, what else does repurposing entail? Well, the process itself, obviously, it's about taking that con main or your anchor content and converting it to pieces for in different formats for various different audiences. So some people, maybe you have authored a book, but you may not be able to reach those people who prefer listening, rather than reading a book. So you can take your content from the book, repurpose it into an audio format, repurpose, repurpose it into audio mediums. So you can now reach that new audience who prefers to who may have not read your book, but may hear you on the on someone's podcast, maybe the audio meme you shared or an audio book. And you can do the same with video. So the idea is that you're never going to be able to reach your whole audience with one format of content right? You will always miss out on the others. And through repurposing, you can reach the new audiences and at the right time in the right place where they're actually congregating on a slide. And so for example, if it's Instagram, right Instagram stories, the reels work really well, well, if you have authored a book, yes, your content can be repurposed into stories, and stories, and you can share it that way. If you if you know that your audience is on that platform and is engaged on the platform, and you want to reach them, you're not gonna be able to reach them through your through your book, right, because they're not reading a book on Instagram. Yeah, so that's how I see the whole the whole process of content, repurposing, going from anchor content to various formats for various different audiences on different platforms. So it's very strategic and very individualistic, depending on your clients and their audience. And you don't have to start with all the platforms and all types of formats, you can focus on one. If, for example, you may focus on LinkedIn, as your main platform and on LinkedIn at the moment carousels are working very well, if you've noticed, and they're like, on Instagram, they've got carousel as well. But only LinkedIn. Currently, carousels are doing very well more better than videos in my personal experience. And they get a lot more engagement. And it's something I think the LinkedIn algorithm is pushing it right at the moment, just like insert reels. Instagram is pushing into the reels at the moment, because of Tick Tock going so big. So these things changes. But the idea is that you can reach the or, you know, maybe you were writing text post on LinkedIn. And now you're seeing Oh, carousels are working very well. You can convert the same content content from your book into carousels and share that in that format, convert some of it into quotes, maybe you got quotes in your books from your testimonials can convert them into images and share that on LinkedIn on whichever platform you're on. So you know, there's endless ways of doing this. I, you know, I've talked about one piece of content, we've turned it into 4050 pieces sometimes. So it's, it's, it's crazy, but at crazy. Yeah, that's amazing. But for somebody that's just kind of getting started with it, figuring out what their strategy is, it could be a major hurdle. So if they're working with somebody, like amplify ology, yeah, let's say, and you can help them identify more quickly. Yes, what is? What is the content you want to repurpose? What are the channels you want to put it out? And what are the forms that you can most easily or most effectively repurpose in? And then grow their repurposing campaign from there? Yeah, absolutely. And that's why we've got several packages. And on the new website, we'll have a lot more coming at lower end as well, for people who may just want to do one small thing, start off with one small thing, rather than going very big from the beginning, which works for you know, different sized company. And but for, for maybe a one person team, they may want to start off small. And that's where, of course, that's where we come in, you know, the consultation comes in, and it's basically just to identify where you're at right now. And where do you want to be? And, and, and how can we make that journey? as smooth as possible? Knowing the resources that you have, right? Yeah, so Yeah, I was gonna ask you that? Do you help them kind of do an audit of the resources that they already do have? and help them identify? Yes, this one, this one, not that one? Or do you then suggest like, do you know what you might want to do this? And this to give us a wealth of content that we can use for this? Yeah, absolutely. Well, some of the clients come in, they know, they know, they already know what they want, right? So they don't need the advice from us. They know what they want. And they'll tell you, but in other cases, yes, that's the whole idea. Because the last thing we want to do is that we repurpose all the content for you, we hand it over to you, and you're like, what the hell do I do with this now? Right? And that's, that's disastrous for it's for both of us. It doesn't look good on us. And, and, and, and you'd be like, whatever, you know, I'm helpless. I don't know what to do with this. And then pretty soon you're not gonna want to work with us. So it doesn't help either of us. So that's, that's what you know, the whole idea is that before we start the process, we figure out you know, where, where you're at, you know, what resources you have, what can you manage? In your business, if we were to do this together, and what can we do to help you get where you want to go? Yeah, just listening to your process, I'm, you know, putting myself in the shoes of that would be client of yours and thinking, I would want you to then recommend somebody a VA who could help me with the scheduling of this content posting. And somebody just take care of that all individually, that's something you can also connect your clients with. That's what we've recently started offering. So we've got an upgrade package, because a lot of funds, this is what they want us to do, because they don't want the headache. Sometimes they do have internal teams. So they don't, they don't they just take the content, and they give it to the internal team members who can then schedule it and write the social posts for them. But we have also now started offering the content that we repurpose for you that we can share it on on your social media platforms for you as well. But for me to two platforms at the moment for LinkedIn, and Instagram. We don't do anything else. We don't do Tick tock, we don't the other platforms, but we can refer you to other people or VA if you want to work with. But yeah, those are the two main platforms and LinkedIn actually being the main one for most of them. Now, I favor LinkedIn. I'm so hot on Instagram or whatever. But so many people continue to say facebook, facebook, facebook is the place where you got to be if you've got a business, you have to have some sort of presence there and Facebook, why is it that you've not included Facebook, in what it is you focus on? Because Facebook does not have an organic reach anymore, it is still a great perform actually this that's where I would go if if I'm when I'm running ad campaigns. That's and that's the only reason I still share stuff on my Facebook page, though there's no engagement there, nothing there. It's because eventually we can run ads to those posts. And that's the only thing I use Facebook for is for running paid ad campaigns not for organic reach. LinkedIn is very good that we still have that organic reach. I don't know for how long it will be there. But it certainly is there. Unlike all the other platforms that without even running any paid campaigns, you can actually have a system in place to basically grow your business get leads and and close sales using that LinkedIn platform. Yes, on Facebook, you can do it if you very engaged in some groups. And that means spending a lot of time. And yes, I don't know, if you can scale a business that way, certainly, you can get to clients that way, and geek out in the grips and stuff. I don't think that that's a very, that's a sustainable growth plan for the business, it's exhausting. As you would have to have some Enron some sort of ad campaigns, or leverage some other platform to do it. Hence, we don't do it for unless you know, clients want to run face paid ad campaigns on Facebook for that, what we can do is we provide the repurpose content because they have all the content. And then they hire a paid agency to run ad campaigns for them. And they use that because they now already have the content don't have to worry about Oh, now we have to record a video, we have to record an audio we have to do create an image, they've already got all of that content, so they can pass it on to the paid ad agency to leverage that content for running those ads. Do you have somebody that you recommend when if they do want to go that way? And just use Facebook strictly for their ads? Which I can totally see that logic? Do you have somebody that you can then recommend as the agent to do that? Because I know there's a million people out there saying, I'm a Facebook ad manager is like, No, we have selected partners that are that we work with. But if they want to go to anybody else, you know, they can go find somebody else. But we have selected partners for for branding strategy with selected partners for email automations or selected partners for paid if they want to run paid ad campaigns. So yeah, and there's and we can vouch for them. Because, you know, we've worked with them and we know their quality of work. And yeah, so that's that's how we prefer to work. That's usually valuable. Because if you're somebody that needs an agency to take care of your Facebook ads, it's because you don't have that specialization and it's really hard to discern which companies out there insisting that they can help you are actually people you should be working with. So it'd be great to have that recommendation from you after you've created repurpose content. Now I want to loop back to your the issue You were talking about earlier about, you know, getting your face out there being the face of the brand. And if not you then somebody within your organization, but you had mentioned that you get objections from people. When you're talking about this saying, Well, I'm shy online visibility isn't for me, or I don't do videos, so this won't work for me. Can you actually work with a business like that? And if so, how do you kind of move them out of that position and get more comfortable with being that face? Yeah. So I mean, there are businesses who can flourish or who do flourish without having having attached a face to the brand. But if you you know, for people or, or business owners who, who feel like no video isn't for me, but then they have to choose, then something else must be for them. Right? Maybe it's audio, right? Did you know they want to do audio podcasts, that's fine. Or maybe they've just authored a book, right? Usually, we prefer to work with authors published authors, nonfiction. Usually business book authors. And what it does that because you have already authored a book, you it shows you have top leadership, in your area of expertise, right. Now, if you're not comfortable doing videos, or coming online, that way, what we can do is now take your thought leadership content, and turn that into videos, audios, with your without, with your image, right, so you don't have to be there, right? We saw that there is a face attached to it. But you don't have to be physically sort of doing these things on your own. Right. But still have content and other formats and video formats, audio formats, images, to to go on all these social media platforms to leverage on the top leadership you've already published. And that's the way to go. That's how we work with few people, where we start off with their book instead of videos or podcasts. And, and, and sort of build brand momentum through their book, rather than having them to do videos and podcasts, it's not always the best way. But if at some point you do feel comfortable, maybe as your as the brand, momentum builds a lot of time, what happens is that they see the value in building their brand. And and they start to be sort of become I don't know this up to feel that maybe it's time that we people get to see the person behind all of this right person behind the book, the content, everything. And, and a lot of times they start off with just guest posting. Guest sorry. As a guest appearing as a guest on other podcasts. I am stoked on that. I highly recommend that. Yeah. And that's a great way to start. If you're not comfortable starting your own podcast or your own livestream channel, or your own blog page is to start appearing as guests on other people's shows and podcasts and a wonderful way to start this process going if if you now are comfortable having your face on. on camera. Yeah. Well, in the vein of you know, the podcasts, you would also mention that one of the objections that you will often get is, well, I already have a podcast or my blog. So why do I need your services? You were mentioning that even people with podcasts come to amplify ology for your services. I can well imagine as a podcaster why they need to come to you though. What do you tell people that that say? Like, no, I have a podcast, I don't need you. So isn't that those are actually the ideal clients if you've already authored a book or maybe you are hosting a podcast or you are you you're hosting your own live stream show is that a lot of time because they are the top leaders right? So they they are great at creating their content they know the content they are creating their content. They don't want to be spending time now repurposing content and marketing it it's it's a it's a waste of their time they need to be spending their time in their genius song right and but but also realizing at the same time that repurposing content is ism must part of their entire branding strategy. If they want to make this sustainable. Oh, Eric, we can help them right if they're already have a podcast you say, you know, you don't want it. You don't want your episode or your your pod Cause to just disappear from people's mind after the day after the episode has been published, right? You want them to, to to keep coming, especially if it's, you know, if it's real awesome one. And you know people can benefit from it you will you want people to come back to it again and again and again. And it doesn't mean that well, you cannot always rely on iTunes to rank you up or, or may you may not have the budget to run ads to it. So repurposing content is another way of making sure that your content stays in front of the people you're trying to serve organically to spend ad money on it or or relying on on other platforms to pump up your content, right? Yes, you. You've got to create your own momentum with your own marketing. Yeah, do you as you say, you can't rely on Apple podcasts or Google podcasts to get you there, you've got to be marketing this stuff. And an integral part of having a podcast is also producing all of the content and the assets that you're going to use visually, video wise, tax wise. And it does take a while. So I can see that having somebody like amplify ology there to do that, do you actually have podcast shows that rely on your company to do that for them? Oh, yes. Yeah, yeah. Yeah. And that's those were basically the first clients, because it was, it just made total sense for them. For us to work together, they have a channel that they're reaching out to people with. And then now, usually, you know, what happens to most of us who, those who have a podcast or publish a book is that after, after the, after the recording of the day, it's after the day, it's published on the platform, and maybe you shared one post on social media about, okay, hey, check out my new episode here, check out my new blog post, and then you're gonna forget about it, people are gonna forget about it, because it will disappear from from, from the streams in all those platforms. And a lot of the times, brands do not want that to happen, you know, they, they, they want to create, create this consistent brand consistency, so that people can get continuous value from what they are trying to help them with. Right. And and, and it just makes total sense that for them to then repurpose that content, so either themselves or they teams can then leverage that content for weeks and months to come on social media platforms to continue building their brand momentum. Now, in addition to everything that you do in biology also has a social impact component that's called 1%. One client, that 1% one client campaign, which is like so totally cool. How does this work? And why have you made that part of your business? Well, probably because, you know, for me, my, my mission, my purpose, I see it as in life is championing others. And I do what I do to champion others. So with with em with amplify ology, this is what we're doing. We really help brands amplify their, their voices, and we we champion them. And in doing so, we give 1% towards empowering, the voiceless. So we call it 1%, one client to each and every client who works with us, they help us support, they, each one of them helps give 1% towards empowering the voiceless. And that's a huge part of, of the reason why amplify ology exists, because it's not just about championing those who have a voice that we want to champion those who are voiceless as well. How do you choose? who it is? I mean, because there are there are so many voices out there that that really should be amplified that should be getting more spotlight. How do you choose who it is that you're going to be working with in the 1%, one client campaign? Currently, we work with other organizations who are already doing amazing work in in this area be and they are in different parts of the world as well. So it makes it easier. Of course, in the future, I would like I would love to have our own charity organization or foundation, we would love to have our own foundation. Maybe it will happen in time. But but at the moment we work with other third party who are doing some great work with recognizing entrepreneurs, especially love to work with female entrepreneurs and regions in cultures where it's totally not normal for them to be financially independent and find their voice. So it's, it's just another way of making a small difference. Yeah, I love it. I love it. Yeah. So you find them? Are they? Are they people that are like, I know, it's not something that happens in my culture in my society, but I need to get my voice out there. I mean, I mean, if it happens that we would love to work with those people, but now usually we work with other companies who are already working in the arena, with those people, and they know them intimately. So we can provide better sort of help and support. So how can people work with if anybody's been listening to this and thinking, I need some of that? Like, what do you have programs? Or is it like a client package? Or how do people work with you? Well, I mean, there are various packages, but I mean, that they can start off with if if they're thinking about leveraging the content that they already have the thought video content that you already have, if you're thinking about it, you know, just you can, first place is to connect with me on LinkedIn, that's probably the best way DM me, you can, they can always email me at embird and amplify ology.com to get in touch, if they want to have a chat, even just sort of Frank chat about finding the direction in which they want to go. And, and also, they could, if they want to just check out what their what we are about who we serve, they can check out my YouTube channel and spreading ideas with Amber Khan, they will find a lot more content there. And actually, with our new website, we've got a whole blog series Cummings, and have a new podcast as well. So they will be a lot of ways for them to find out. Or, even if it's just the information they were after, those will be the resources they can look up to. And before they you know, even think about working with us. I love doing that. I mean, it's just about the way I operate. If I discover a company that I think I might want to be working with, or I want to know more about the first thing I do is I want to find video. So being able to go to your YouTube channel and kind of perusing the content in there and seeing like, Are you the company for me? so valuable? Yeah. So this is just like such an important part, as far as I'm concerned, such an important part of business and staying visible. In today's business world. If anybody's been listening to this, and you've I would well imagine you've inspired some thought in them about I need to get more on this. What last words would you want to leave them with? Well, you know, I don't know who said this was not my quote, and I heard this somewhere. I don't remember who said this, but the content that you create is not the thing. It's just the first version of that thing. And that's what I want, you know, all content creators, or business owners who are creating content to remember that it's not the thing, you know, sometimes people have published a book, they're like, what my work is done, I have not published my book. Now, I, you know, people are just going to find me, they're just going to find me, because I'm an author, I've written an awesome book, and I'm gonna have a lot of business coming my way. Now, it doesn't mean that your, your book is crap. That's why you're not getting the book may be amazing, you may have got a wonderful stuff that you have shared in it. But it's not people are just not going to find it just because it's on Amazon, right? Or it's on your website, it's your duty to now take that content, that amazing piece of content you have created and leverage it on social media platforms, to be able to get it in the hands of the people who you want to serve. Because you know, these days, the customer journey is not it's not linear. It's not like you can say Oh, they will go to Amazon, they'll find a book. They'll click on it, they'll buy it and and then they'll they'll get in touch with me or they'll book a call whatever. You don't know what the journey is going. They may see a post from you on Facebook or LinkedIn. This looks interesting. Maybe they'll read a couple more posts and they find out Oh, you have a podcast or they find out you just did a wonderful episode with somebody they listened to that they go now listen to your iTunes podcast. Then they find out Oh, there is a summary of it and in the form of a blog, on your website, they go check that out, right? Eventually this they realize that if they're at that stage, they're thinking okay, I think I may be called back Call with that person or email them or find out more about their packages or whatever, right? So, but it took a lot of pieces to come together. But if you didn't have all of those content pieces in the stratosphere of the internet, they're never going to be able to sort of complete that journey, which nowadays customer is on it's, there's not we can't do anything about it this information overload and, and the new customer journey is nonlinear. This is the way people are going to, if they want to do business with you, they are going to go zigzaggy and eventually get to where you want them to go, which is to book a call with you or do business with you. And the only way they're going to do that is through amplifying their voice and repurposing all that content as you said, Amber Cohen of amplify ology. Thank you so much for being with me today and telling me all about this. I just love this subject. Thank you for having me such a mix. It's been a pleasure and I really enjoyed it. Alright, hopefully talking to you soon. Did you know that podcast guesting being the featured guest interviewed on podcasts is one of the hottest 2021 ways to build brand audience and your business to get your unique message and personality out there to those who need to hear it. As a podcaster. Myself and a business consultant. I help turn entrepreneurs into business people who can proficiently and profitably use podcasting as a powerful part of their marketing plan. Want to know more? You can download the five step guide below in the notes or if you really want to get moving on it, book a call. And let's map out how we could make it part of your marketing plan.